Tuesday, September 3, 2013

Keeping Your Reputable Cannabis Website Prosperously

By Jill Tsai


Have you hit a wall with your cannabis information site? Not sure what to do next because your site is going nowhere? Well we have just the thing for you. If online marketing and SEO are not working for you, use them along with some of these other tips to try to get your website moving again.

When sending email marketing, make it easy to unsubscribe. This may seem counter intuitive, but recipients who no longer wish to get your emails may be even more frustratd if they can't do this. Make your unsubscribe button clear and simple to find.

Translate your content. Depending on the topic of your cannabis information site, translating your pages into other languages could increase your search engine traffic. In order to accomplish this you demand a plugin that will get your translated pages indexed by search engines. WordPress users can use one called Global Translator.

If you wish to make your cannabis information site with some graphics, make sure that you use high quality photographs related to your line of work. You could even spend some money into having some custom images taken specifically for your website. Always remember, it's better not to use images rather than disappoint the viewer with low quality ones.

Don't ever miss the chance to upsell to your customers, but don't get too pushy either. There will be some customers that are willing to spend a little extra to get a higher level of service or an accessory to their main product. Keep it open as an option as they are on their way to checkout by listing it as a recommendation, but don't force them into it.

The quality of your copy is a direct reflection of the perceived quality of your web page. Your writing needs to be concise and convey exactly what you're trying to say. Make sure your titles are informative, and that you have a strong lead that "teases" the reader into diving into the copy. Don't use overly large words or try to "fluff" up your articles with meaningless copy.

Invest your time wisely. Use the time you are given as per the budget you used. You could distribute your time as follows: 40% for creating new content, 20% for getting new traffic and new inbound links, 10% for new and big projects, 10% for testing your advertising and site for optimization, 10% for looking for new advertisers, and 10% for automating every time consuming repetitive process.

Never run a cannabis information site using a free hosting service. Your domain address will look bad, and all of your content will disappear along with the company if they go under (which they often do. ) Spend the money for a quality web host that will give you a unique domain name and service you can rely on.

Content is everything. We can't say it enough! Nothing will increase your traffic like having fresh, regular, credible and interesting information. Become valuable to your customers and they will return again and again. Also, be honest with your readers! If you use another source for an article, be sure to cite that source.




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