Friday, June 7, 2013

The Importance Of First Impressions On A Website

By Lemon Danika


The highest priority of your business marketing plan should be a website that is useful and properly designed. It's a crucial first impression which helps determine whether people will use your services or buy your products.

When a new potential customer reaches your website, the impression they form is actually less than two-tenths of a second after they view it. Studies have been done where researchers observed the eye movement of people viewing a webpage, and they kept track of the amount of time spent on each section. These sections included the navigation menu, logo, photos, images and social-media icons. Which images are selected for the page is a vital component, as well as the color scheme.

Your webpage should be easy to navigate and be clear to understand. It's wise to go with what is known to work. E-commerce websites have a certain look that most people see as trustworthy and valuable. If you do decide to go for unconventional layouts you do so at your own risk. The data shows us that people are less likely to like them.

Keep the time that webpages take to load on your site as quick as possible. If webpages take too long to load, people won't want to stay on the site as long, and will leave sooner. If the pages move quickly and flawlessly, people will keep clicking, and stay on the site much longer.

The layout of the website is one of the most important elements of web design which can generate a good first impression. The layout of a website should be in such a way that it draws the visitor's attention to the most important items of a webpage. Layouts not only allow the user to access the features more easily, they also make the page look more attractive.

The look of the site will help make the site's content more presentable to the user. Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.

Ratings of appeal are significantly negatively affected by an increase in visual complexity. A site become less attractive when it's too complex. Visual appeal, plus design issues relevant to site navigation appeared to exert a strong influence on people's first impressions of a website. People don't trust websites that are designed poorly and look unappealing, and they quickly dismiss them. When someone sees the homepage of a website and is not pleased with the design and layout, they mostly just abandon the page and never return.




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